Whether you call it a time-saver or a time-suck, Facebook has surpassed the almighty Google as the most trafficked website in the U.S. -- and the second most popular site in the world. Whatever you happen to think of it, if you’re not living in a cave in northern Pakistan (and maybe even if you are), you’re probably using it in some manner. Need someone’s contact info? Check. Birthday minders? Ditto. Photos and videos to share? Done and done. Random thoughts to send into the ether? Well, you know the drill.

But as quickly as Facebook has become an integral part of the way we communicate with friends (and “friends”), it has also raised concerns. How much sharing is too much sharing? What do Facebook and its marketing partners really know about you? And what are they doing with all of that juicy data? Men’s Life Today reached out to David Kirkpatrick, author of The Facebook Effect: The Inside Story of the Company That Is Connecting the World, for tips on getting the best out of Facebook while avoiding its potential dark side.

Don’t Be Daft
For starters, says Kirkpatrick, if there’s something with the potential to embarrass, don’t post it. Despite how secure you believe your privacy settings to be, modern society is littered with Internet roadkill, like jobs lost, scholarships rescinded and relationships shattered simply because a user didn’t think twice before posting. “This is a shockingly common-sense rule that many people disregard,” says Kirkpatrick. But don’t go too far in the opposite direction, he advises. “If you never post anything of interest, you’re less likely to have anything of interest come back to you.”

Friendly Fire
If your standards for accepting friends have been, shall we say, less than discerning, Kirkpatrick suggests it could be time to do some pruning. “One of the classic errors is to accept every friend request you receive,” he says. The problem with such loose standards? “You’re empowering these individuals over your information.”

It may also be time to shed people you do know, but who don’t reflect your sensibility or values (see “jobs lost,” above). “If you’re beginning to question their judgment, hide them from your news feed or unfriend them entirely.” If we were to discard all but those whom we consider true-blue buddies, says Kirkpatrick, many of us would wind up eliminating three-quarters of our so-called friends.

App Happy
Here’s a little heads-up: Third-party apps gain access to your personal information when you install them. (And yes, “Mafia Wars” and “Farmville” fans, that includes you.) So be picky. “Something that looks cool, but which I’ve never heard of and that only a couple of my friends are using? I’m not going to adopt it,” Kirkpatrick says flatly. If you already have an app installed but haven’t used it in a while, delete it. Why? Because even if you’re not doing anything with it, chances are its developers are still doing something with your data.

Fortunately, right before you install any app, Facebook will remind you that you’re about to hand over access to your info. The choice to “allow” is up to you. Pretty simple.

Privacy Protection
Although he concedes that navigating Facebook’s privacy settings can be like trying to solve a Chinese puzzle, Kirkpatrick says an investment of 45 minutes should be enough to establish settings you’re comfortable with. For advice on how to get started, he recommends the site AllFacebook.com. (Search for “privacy settings.”)

To be on the safe side, a good across-the-board option is “friends only.” If you have a burning desire to make your life an open book for exes, frenemies and strangers, go ahead and use “everyone.” If you’re particularly guarded about your information, there’s a custom setting called “only me” -- though if you choose this option, you might just want to delete your Facebook account altogether and go back to calling your friends on a landline. Tedious, yes, but no privacy worries!

Target: You
And what about those ads in the margin that seem to know a little too much about you? They don’t concern Kirkpatrick terribly. If Facebook is doing its job and serving ads that jibe with your interests, you might welcome seeing some of them. And if you don’t, “they’re easy to disregard,” Kirkpatrick points out, explaining that one of Facebook founder Mark Zuckerberg’s core tenets is that advertising should not disrupt the user experience.

Despite articles like this one, Kirkpatrick knows that many of you will continue to throw caution to the wind. “Facebook is loosening inhibitions about self-display,” he acknowledges, “and we’re becoming a more transparent people.” That’s not necessarily a bad thing, he adds, but if you’re going to share, just be sure you do it wisely -- or be ready for your loony-tunes ex, nosy co-worker and the rest of the world to know your business.

It’s football season, and you know what that means. You should be in game shape … for the All-tailgating Team! While steroid nation is knocking the snot out of itself inside the stadium, real men are bulking up their party muscles in the parking lot. But like the pros on the field, the bros behind the wheels need the right equipment to score the biggest compliments on their hungry man’s football feast. So here’s your season ticket to the all-star gear that will be a big hit with your boys.

The RoadTrip Party Grill
You’ll keep your food -- and your crew -- fired up in the most adverse game conditions with this compact)

Instant Canopy
Unless you’re a UCLA or Honolulu U fan, it’s best to be ready for the bad weather. So put a lid on cursing the sleet and snow with this portable protection against the elements. Are you a stats guy? This 12-foot by 12-foot canopy sets up in less than three minutes, giving you 9 feet of clearance and 144 square feet of cover. It also travels well, since you can fold it up and pull it around in a wheeled carry bag -- just like the one your mom uses!
Price: $189.99

Collapsible Table
Now that you’ve got something to sear your meat and a shelter to devour it in, you’ll need a surface on which to serve it up. Say hello to the Micro Table! It’ll be a much more polite conversation than the screaming matches you usually have with those bulky oversized folding tables. This 15-inch by 11-inch table surface with expandable 4-inch to 6-inch legs (perfect mouth-level entry point if you’re strafing the food from a lawn chair) is both flame- and heat-resistant, plus it folds up faster than Michele Bachmann in a serious debate.
Price: $32.95

Outdoor Heater
Here’s a heater that’s so damn good they call it “Mister.” Yes, this Mr. Heater–brand portable heater is a cordless propane heat-blower that lets you bring hot air (not the kind that’s emanating from your mouth) to the parking lot. The 35,000-BTU-per-hour unit heats you and the boys up for approximately eight hours -- without a generator or extension cords to trip you up. The battery actually charges while it’s keeping your kishkas toasty!
Price: $159.99

Tailgator Gas-powered Blender
 Making blended drinks may not sound macho, but doing it with this gas-powered blender puts a locker room full of hair on your private parts. This baby whips up drinks wherever you can buy gas, and it does it in less than 15 seconds.
Price: $289.99

The Cruzin’ Cooler
Forget about lugging a heavy cooler all over the lot. This one brings you to the party. The invention of the century, this 500-watt electric scooter only weighs 74 pounds and can haul your up-to-250-pound tuchus around at 12 mph while holding 24 cans packed in 8 pounds of ice. It has disc brakes and aluminum construction, and it can be used for hauling meat. (Hauling vegetables is officially confined to beauty salon parking lots.)
Price: $599

All-weather TV
If you’re really serious about tailgating, catch the pregame show on this 32-inch LCD outdoor TV, which is able to withstand temps from minus 24 F to 122 F. (You, of course, will succumb to frostbite or heat stroke, but the show will go on!) The all-weather aluminum enclosure keeps this baby safe from snow, wind and rain. But be warned: It will short out from repeated exposure to Star Jones.
Price: $3,295

Got the latest music phone? That’s so 1998. If you’re keeping up with the ever-increasing multimedia processing power of cell phones, yours should be streaming movies by now. But if you’re watching your favorite flicks on a tiny touch screen … sorry, dude, you’ve fallen behind again. The big trend in mobile phones now is size: screen size, that is. The perfect movie phone is still a work in progress, as you’ll see in our reviews, but here are our top five picks of the big-screen babies currently -- or soon to be -- on the market.

	LG Thrill 4G The 4.3-inch, 800-by-480-pixel screen on this one is a good start. But what makes the Thrill, well, thrilling, is that it provides 3-D visuals by overlaying a “parallax barrier” on the screen -- in other words, you don’t have to wear wonky donky glasses. In addition to exclusively integrating YouTube 3-D, the Thrill can capture high-def movies in 3-D, and the dual-core 1GHz processor means 3-D games don’t get choppy or laggy. There is a catch, though: The screen design needs your head to stay in its sweet spot for the 3-D effect to work. In other words, forget catching the latest Harry Potter on a jolty road trip. LG.com
	HTC TITAN HTC phones were already pretty hot before the TITAN came along. But with a 4.7-inch and 800- by 480-pixel screen, the aptly named TITAN takes the crown. It’s a bit of a lump in the pocket, sure, but nowhere near the oversized Dell Streak or Samsung Galaxy Tab. And on top of great visual real estate, it offers an 8MP camera, high-def video recording (at 720p) and the new Windows Mobile 7.5 OS, all backed by a speedy 1.5GHz chip. The downside? Windows Mobile is still lagging way behind Android and iOS for apps. For movies, though, this one’s a blockbuster. HTC.com
	Samsung Galaxy Tab Straddling the divide between the phone and the tablet is the Samsung Galaxy Tab. The 7.4-inch, 1024- by 600-pixel screen means there’s a huge and bright high-resolution display for Web surfing, movie watching and other multimedia munching. But don’t try making a call on it unless you’re going for laughs; it’s strictly for use with a hands-free headset or inline mic/earbuds. While it would be a tight squeeze to fit this device into your jeans pocket, it’s full of features, which include loads of movie codex support (including DivX and Xvid) and great n-level Wi-Fi as well as mobile data options. Samsung.com
	Samsung Galaxy S II With a 4.5-inch screen and 800 by 480 pixels, there’s not quite as much resolution on this one as there is on the iPhone 4 (see below), but the Galaxy S II has pretty much dominated sales of smartphones in Europe and the Far East. That’s because it hits the perfect balance of features (8MP camera, 1080p HD recording, 3G/4G and Wi-Fi, etc.) in a long-lasting, beautifully compact, well-designed Android package. It certainly isn’t the ultimate movie phone, if you must munch popcorn on the subway. But it’s probably the current frontrunner for the title of “ultimate do-it-all device.” Samsung.com
	Apple iPhone 4 The iPhone remains one of the best all-around smartphones in the business. Though its screen, at 3.5 inches, is not the largest, its bright, clear Retina display is the best on the market, boasting an 800:1 contrast ratio and a 960- by 640-pixel resolution. So it’s pretty damn great at playing movies. But it’s also great for all the other stuff too, because the iTunes Store remains the most stuffed for justifiably popular apps and games. Of course the wireless elephant in the room is the iPhone 5. While the launch has been long-rumored, current projections are that it’ll land its big hoofs sometime in October. Buy an iPhone 4 before then and you may be obsolete soon after. Apple.com

Woody Allen once said that 80 percent of success is showing up. But he’s old. And he doesn’t have to sit in a cubicle every day with the threat of layoffs hanging over his head like a dim fluorescent bulb.

Success during The Great Recession means you need to boost your performance, outshine your co-workers, and more important, let your bosses know what kind of butt you’re kicking without looking like you’re kissing theirs. Here’s some advice from real job experts -- not some crotchety moviemaker -- on how to get it done.

1. Jump ahead a few years
Our economy will never return to the good ol’ days -- and, most likely, neither will your company’s boom times. To survive long-term, you’ll need to think about how your industry is likely to evolve and the ways you can stay ahead of the curve as it does. “You should be setting yourself up now for what your job will be like a few years from now,” says Penelope Trunk, CEO of the employment advice Web site BrazenCareerist. “This doesn’t mean working harder; it means setting personal goals for growth and getting on the right projects for the right experience -- so the right people notice you.”

2. Don’t be a jerk
A startling number of folks at the office have been sent to the unemployment line recently, and your responsibilities seem like they’ve doubled. The urge to let your boss know exactly how hard you’re working -- to get a little credit and to just vent -- is almost too great to resist. Resist anyway and be an enthusiastic team player now more than ever. If you need to complain, do it to your girlfriend, not your co-workers. “You’d be hard-pressed to find an annoying person in the office who’s not getting laid off right now,” says Trunk. “Being kind and gracious, exchanging information and ideas, reaching out to people -- if you do these things, you’ll do better in your career.”

3. Know exactly what doing a good job means
These days, the corporate bean counters are quick to cut any worker who’s not operating at 100 percent efficiency -- and your opinion of what’s efficient may be completely different than your boss’s. Career coach Marie G. McIntyre, author of Secrets to Winning at Office Politics, uses the example of an old client: a quality assurance manager who was so obsessed with perfection on the assembly line that he disrupted production. “He thought he was a high performer,” she says. “Management thought he was an obstacle. You never want to be seen as an obstacle or hard to manage. That’s an absolute career killer.” Ask your boss for occasional feedback, whether you like it or not, and even set up a quick monthly meeting to ensure you’re both on the same page. You shouldn’t need an annual review -- or a pink slip -- to discover your flaws.

4. Self-promote without sucking up
You’re not just another anonymous entry on a “clean out your desk” list if the company bigwigs know you and what a great job you’re doing. The trick is standing out without sucking up. “People can tell if you’re insincere,” says McIntyre, “but you need to do something to get out of that cloak of invisibility.” Find ways to strike up conversations with the bigwigs under casual circumstances -- like maybe in the lunch line or the elevator, or at the company softball game. Over time, drop subtle information that modestly tells them what you’re working on and shows that you’re well-plugged into the job. Adds McIntyre: “You shouldn’t have an agenda with every conversation, but you do need to manage relationships to achieve your goals.”